This is about a company that started out on the internet and made their fame through self-promotion and their very popular internet series, Red vs. Blue.
The Internet has changed our definition of celebrity,
because back in the old day, a celebrity would typically be someone that
everyone knew because of television. Today, a celebrity can be someone that is
well-known from any medium. Rooster Teeth celebrities would be a prime example.
Although they did not start on a television channel, they made their popularity
through their Internet Series shows and from that, they expanded into video
game reviews, weekly shows, and podcasts about their lives and video games.
When Rooster Teeth started out making videos for their show Red vs. Blue, the company was first
called Drunk Gamers and was composed of three people, Bernie Burns, Geoff
Ramsey, and Gustavo Sorola. They started making the Red vs. Blue videos for fun and as Drunk Gamers became popular,
Drunk Gamers changed their name to Rooster Teeth.
Before Drunk Gamers became Rooster Teeth, the three guys
were actually working for an IT company. It is interesting to see a couple of
ordinary gentlemen become the celebrities that they are from a show they posted
onto the internet.
Seeing that Rooster Teeth could not have existed without the
internet to begin with, they would not be as popular as they are today. Rooster
Teeth has done a lot of self-promotion to introduce their show to its viewers.
I believe that social media today makes it easier to become
a celebrity in general. The people at Rooster Teeth would definitely not be as
popular without the internet and social media. In regards to television
channels, Rooster Teeth did not start out on the television, however, there has
been speculation that a Rooster Teeth television show, Immersion is in the works. Immersion
is a comedic Mythbuster type show
that tests various game mechanics in real-life.
A link to Rooster Teeth's Red vs. Blue
An example episode of Rooster Teeth's Immersion
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